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  • Writer's pictureRobert Christopher

Executive Summary: "What Color is Your Parachute?" and Its Relevance in 2023

Updated: Jul 3, 2023


As we navigate the ever-evolving job market in 2023, it's essential to equip ourselves with the right tools and strategies to stand out from the competition. The book "What Color is Your Parachute?" by Richard N. Bolles has been a go-to resource for job seekers since 1970. This Executive Summary highlights the core principles of the book and offers suggestions on how to apply its teachings in today's job-seeking landscape.

Key Principles:

  1. Discover Your Unique Gifts and Skills: Bolles emphasizes the importance of self-assessment to identify your strengths, interests, and values. By knowing yourself, you can target positions that align with your passions and expertise.

  2. Develop Your Personal Brand: In today's digital age, a strong online presence is crucial. Build a professional brand across various platforms like LinkedIn, personal websites, and industry-specific networks to showcase your skills, experience, and personality.

  3. Network Strategically: Bolles advocates for the "hidden job market," which consists of opportunities that are not publicly advertised. By expanding your network, you can uncover these hidden gems and increase your chances of landing the perfect role.

  4. Tailor Your Approach: Customize your resume and cover letter to highlight your relevant skills and experience for each position you apply for. This targeted approach demonstrates your genuine interest in the role and makes you a more attractive candidate.

  5. Prepare for Interviews: Research potential employers and prepare thoughtful questions to ask during interviews. This shows your enthusiasm for the company and helps you determine if it fits you.

Applying These Principles in 2023 and Beyond:

  • Embrace Remote and Hybrid Work: As remote and hybrid work arrangements continue to rise, consider broadening your job search to include these opportunities. This can open up a wider range of positions that match your unique skill set.

Job Change
Career Paths

  • Leverage AI and Automation: Many companies now use AI-driven applicant tracking systems (ATS) to screen resumes. Optimize your resume with relevant keywords and concise formatting to increase your chances of passing through these systems.

  • Upskill and Reskill: Stay competitive by continuously learning and adapting to new technologies and industry trends. Enroll in online courses, attend workshops, and earn certifications to keep your skills up to date.

  • Engage in Virtual Networking: Participate in online forums, webinars, and social media groups relevant to your industry. These platforms offer valuable opportunities to connect with professionals, share knowledge, and uncover job openings.

In conclusion, "What Color is Your Parachute?" provides timeless advice that remains relevant in the dynamic job market of 2023. By applying these principles, you can successfully navigate your job search and secure your dream role.




Rob is a versatile career adventurer with vast experience in executive leadership, encompassing company culture, recruitment, education, and private equity. His notable career achievements include top management roles at Home Depot, serving as Vice Chairperson for the State of Arizona Board of Psychologist Examiners, and taking on the positions of Dean and College President for an allied medical university system. Rob holds two master's degrees and two nationally accredited HR certifications.

For the past decade, Rob has been an on-site Private Equity Officer, supporting companies and leadership teams during M&A ventures. His areas of expertise include company culture, sales, marketing, talent acquisition, and placing the right individuals in the right roles.

𝗥𝗲𝗰𝗲𝗻𝘁 𝗦𝗮𝗹𝗲𝘀 & 𝗘𝘅𝗶𝘁𝘀:

  • Ace Asphalt - $55m, 6x EBITDA in 2021

  • Western Window Systems - $360m, 11x EBITDA in 2018

  • Western Window Systems - $110m, 10x EBITDA in 2015


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